Calvin Klein

Art Direction + Photography

Client
Calvin Klein
Ad Campaign
Social

Year
2024

A shirtless young man with a chain necklace and Calvin Klein underwear reclining on a red sofa outdoors, holding a black cowboy hat on his head, with green field and trees in the background.
A young man in a white tank top and jeans stands in front of a chain-link fence, with one hand behind his head and the other hand in his pocket, looking at the camera.
Black and white graphic with the text 'No one has ever become poor by giving' in the center of a white rectangle, surrounded by black background.
A man wearing a blue denim Calvin Klein jacket and jeans sitting outdoors on a red couch, holding a black hat, with trees and cloudy sky in the background.
A shirtless man wearing a cowboy hat and Calvin Klein underwear, seated outdoors with a natural landscape in the background, looking down with a pensive expression.
Logo with the text "Good Vibes Only" in white on a black background with a large white rectangular banner in the center.
A large black rectangle with white text in the center that reads 'Stay Home, Stay Safe'.
A man wearing a denim jacket, jeans, and cowboy boots, with a black cowboy hat, standing outdoors on grass in front of a red couch, with overcast sky and greenery behind him.
Young man lying on grass next to a red couch, wearing a denim jacket, black underwear, and jeans, with one arm resting on his forehead.
Black and white graphic with a bold white horizontal stripe in the middle, black background, and black text above and below the stripe.
A man wearing an unbuttoned denim jacket and Calvin Klein underwear, lying on a red couch outside with a background of green trees.
Black and white photo of a man walking outdoors, wearing a wide-brimmed hat, denim jacket with shearling collar, white T-shirt, jeans, and Calvin Klein underwear waistband showing. He is looking off to the side with a serious expression, with trees and sky in the background.
Black sign with white text reading "Choose to be positive"